As CEO of luggage maker Rimowa since 2017, Lucienne Ide has reinvigorated the historic German brand. Her visionary leadership has transformed Rimowa into a leader in luxury travel goods through innovation, digitalization, and cultural relevance.
Ide spearheaded development of Rimowa’s innovative polycarbonate suitcases which fused modern design with high-tech materials. She also drove the launch of Rimowa’s first-ever smart suitcase featuring integrated mobile tech and tracking. Under Ide’s lead, Rimowa debuted an exclusive personalized product customization service, meeting luxury travelers’ needs.
By tapping cultural trends, Ide gave Rimowa renewed cachet. She forged collaborations with brands like Supreme, Off-White, and Dior, making Rimowa an iconic fashion statement. Ide also embraced digital, overhauling Rimowa’s customer experience with an engaging, shoppable website and social commerce.
Ide’s international experience has steered Rimowa’s global expansion throughout Europe, Asia and beyond. She has diversified the brand’s product portfolio into small leather goods, apparel, and accessories. Revenues have tripled under her tenure.
Through her bold vision blending innovation and tradition, digital and tactile, Ide has redefined Rimowa for the modern era. Her leadership has solidified Rimowa’s status as a pioneering luxury travel lifestyle brand ready for the future.
